ALLOW US TO INTRODUCE OURSELVES
OUR TEAM
With over a decade of experience in the jewelry industry and 25,000 (and counting) custom engagement rings made, our team is here to serve and create alongside you.
As an entirely women owned and operated company, we intimately understand what women crave from their custom jewelry experience.
Our constant benchmark in everything we do is to only offer what we would want to experience if we were in your shoes.
From our showrooms and designs to our client communication and production practices, we set our standards higher than most, simply because you deserve it.
We look forward to creating with you.
A message from our founder
OUR STORY
From the beginning, we have always championed and used lab created stones.
We started with our first company, Everly Rings, back in 2015. Everly Rings uses simulated lab diamonds, all for $99.
In 2018, we began East West Gem Co. East West exists to bring custom jewelry to life using moissanite, a lab created diamond-alternative.
Our final tier is established now with Created — lab diamond jewelry that redefines heritage.
Every piece we create is custom and made to order in our Orange County production facility. We say no to mass production, believing that every piece should be individually tailored to our clients' design requests and exact stone dimensions. We oversee the entire production process with a team of talented, in-house artisans. From your ring's CAD design all the way to waxing, casting, and finishing, our hands on and tailored approach leaves no detail overlooked.
CHOOSE YOUR SETTING
Start by selecting a setting that speaks to you.
Choose from our curated collection of Founder Recommended and Standard signature styles to find the perfect base for your ring's design.
Our team is here to help with any custom design requests if you're not seeing exactly what you had in mind at the ready.
HANDPICK YOUR DIAMOND
After fine-tuning your diamond carat weight, cut, and facet pattern, you'll be presented with a selection of our top recs for you.
If you want to browse more options or see IRL stone videos, book a showing or contact us for access to our full diamond marketplace. We can help you source your ideal lab diamond, complete with detailed specs, IGI certification, and 360(add degrees symbol) videos. Don't forget - we also offer custom diamond cutting for our clients who have something specific in mind.
REFINE THE DETAILS
Time to put the cherry on top of your design. Select your metal, ring size, and custom engraving for a personalized message. Want to add custom birthstone inlay? Connect with our team for 1 on 1 assistance.
HERE’S WHERE WE SHINE
Once your ring design is finalized, we begin our custom production process. Each piece is carefully constructed by hand in our in-house production facility, located in Orange County, California. From waxing and casting to polishing and finishing, our team carefully oversees each step of the process.
Due to the custom nature of our work, please allow 8 weeks for production time.
YOUR DESIGN, delivered
After your ring is thoroughly quality checked by our bespoke production specialists, it can either be sent directly to you or picked up in person at one of our showrooms.
We use two-day priority, signature required shipping that is fully insured. You can rest easy knowing that your ring will be safely delivered, directly to you.
f you prefer an in-person pick up from one of our showrooms or a Fedex pick up location, our team will be happy to arrange this for you.
READY TO RESIZE
